About Us

Being near the water is a basic necessity

Morgan Neff, owner / operator of Millionaire's Row Montauk, is a life long local who has family roots that lie deep in Montauk. His grandfather Joe Mead began spending summers here the 1930s and eventually moved here full-time when he retired from the FDNY. Morgan’s father Paul Neff first fell in love with Montauk when he was stationed here in the Air Force in 1955. In the years to follow, Paul and partners in the Fort Pond Bay Development Company invested in properties that all had Montauk’s natural beauty in common including a strip of beachfront property that was home to a half-dozen shacks built by fishermen. It was back then that the property was dubbed Millionaire’s Row.

Lots of times people talking to Morgan realize they’ve known his mom for years. For 27 years, Nancy Neff ran O’Murphy’s Pub in the heart of town, making a point of greeting every customer who came through the door in the summers and off-season. Paul and Nancy bought O’Murphy’s in 1986.

Being near the water is a basic necessity for Morgan. Until recently retiring he made his living in the city as an FDNY firefighter in Marine One, and headed East when he was off duty, but now gets to spend much more time in Montauk. If you’ve spent time at Millionaire’s Row Montauk, you’ve caught the relaxed vibe and you’ve probably even been to an impromptu outdoor gathering. They’re as certain as the sunset. In Morgan’s view, that’s what this peaceful respite is all about.